Email

Email used to be something that you enjoyed getting, like a friend calling or a letter from your grandmother. It is no longer. Everyday the email battle begins first thing in the morning with the onslaught that comes from that first push of the Inbox button. That tiny button holds back a dam of email that then floods your inbox in wave after wave of subject titles that demand your attention.

On a good morning, that number is fewer than 50. On a bad day, it's closer to 100. Every one of them has to be looked at, classified, archived, answered or deleted. This can easily take half an hour or more to do properly, ensuring that no client is left without an answer, no receipt is left unprinted, no payment is left undocumented and no friend is left wondering why you haven't answered. If that were the end of it, that wouldn't be a terrible drag on anyone's time.

Unfortunately, that's not the end of it. The email keeps coming. It keeps coming and coming. If you run to the store, it builds up while you're gone. If you stay away for a few hours, you have it to come home to. If you should ever take a day or two off, you fear opening it and finding out just how much of it there is to get rid of. You may hit Inbox with your eyes closed, dreading the final tally.

If you work online, you may have come to hate the email, and I do about half the time. Sometimes it's to be tolerated. Sometimes it's a nice distraction from other things. Sometimes it has unexpected surprises in it (kaching, ebook sale!). Sometimes it's a burden that never, ever seems to be lifted.

Inspirations

I'm watching Beowulf right now. Somehow it has taken me awhile to see the latest adaptation. I think I have now seen every film adaptation of it and I will doubtless see any others that are filmed. I have always loved and been inspired by the great hall in which everyone slept. Imagine it- a dark night, no electric lights glowing outside, no 911 and no radio to find out what was going on outside. Absolutely anything could happen. I have dreamed about that great hall, wishing I could see it's stone floors and dark, silent nights, moving silently through it in the night as all those around me slept.

Writing that touches you is unparalleled by anything else. It's better than a day that's not too warm and not too chilly. It's better than getting great clothes at a superb price. And let's face it- it's better than sex. It lasts for a lifetime unlike just about any other experience you can have.

Here are a few passages that may bore you or inspire you, I don't know which. But, they have always inspired me:

"I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain."

-Frank Herbert, Dune

If the Scientologists worshipped Frank Herbert instead of the guy they worship, I would be first in line. This quote has gotten me through a lot of ordeals and it will certainly continue to do so.

"Everything popular is wrong."

-Oscar Wilde

My man Wilde was rarely wrong, and he was certainly not wrong with this little sound bite. I have always felt that the popular stuff was somehow wrong, tailored toward machinery rather than humans. Popular clothing styles, popular music, popular TV shows- all crap. Sorry.


"Be strong saith my heart; I am a soldier; I have seen worse sights than this."

-Homer

This Illiad quote is probably what I would get tattooed on myself if I wasn't scared of tattoos. When my dog died a friend called and quietly recited this quote to me. I am grateful for having heard it, and it continues to speak to me.

"You have the freedom to be yourself, your true self, here and now, and nothing can stand in your way."

-Richard Bach, Jonathan Livingston Seagull

This quote is so central to everything that I believe in that it ceases to be a quote and becomes more a a veil that I try to hide behind. All the things that prevent you from being your true self are useless, stifling problems that should be conquered.

The quotes that inspire people are often the ones that validate who they are and what they believe the world is like. I would welcome Grendel on a night like this, stepping carefully through the sleeping men as mystery lay in the black night ahead. Other people may find inspiration in, actually, I'm not sure. I'd love to know what inspires other people to be their true selves. There are doubtless other quotes out there that would speak to me if I had the chance to hear them.

Insurance and Freelance Writers

Getting insurance is a problem for a lot of freelance writers. For my foreign friends, here's the picture: if you don't have insurance, you're screwed. A lot of doctors won't see you at all. You can't get into hospitals unless it's an emergency and the charge to see a regular doctor is usually ridiculous and unreasonable. I have been self employed for eight years now and have usually maintained some type of insurance in case of emergencies. This year, though, has been difficult we had a lot of problems with our COBRA, resulting in a large one-time payment for insurance that we weren't given, and I had to decline.

I was able to get insurance for everyone else in the family ,but not myself. I have no insurance now. I have a a health problem that all of the insurance companies that I have contacted have been unwilling to deal with. So, a big middle finger to them because I am far more awesome than they give me credit for. I actually told one underwriter, "Really? I go to the doctor twice year and you don't want to take my money every month? You're a sucker."

One bright spot in all of this mess may be the Demand Studios insurance that they have recently started offering to their regular writers. I have been a writer for them for about a year and a half and am hoping to get one of the insurance policies that they offer. I stopped writing for them for a few months, though, so I am not eligible right now. To be eligible I have to write like crazy for them this month to try to reach eligibility next month.

I am holding onto hope that this is a good opportunity to be insured. If it turns out to be a good deal, Demand is a fantastic place that should be praised and have a constellation named after it. But until I have seen the actual policies, I can't be sure that this is a good thing. EBay did the same thing years ago for its PowerSellers. I sold on eBay full time for about two years and was eligible for their insurance. It was crap. I actually got a better rate on my own than they could give. But, Demand is saying that their insurance is guaranteed, and with my health issues I do need a policy that can be guaranteed. Is Demand, the company that has hired so many disrespectful, nasty editors, my savior in all this mess? It remains to be seen.

Low Doesn't Even Describe It

I just ran across this today in a list of 15 high-stress jobs that pay badly. The pay is low, the hours are long and the stress is certainly high. It was the best job I ever had working for someone else. Web writing may pay a heck of a lot more, but there's nothing that can replace the rush of grabbing the news and seeing the town talking about the issues that you uncovered. Sigh.

Blogs That Make You Think

I have several blogs that I'm reading right now, very few of which have to do with writing. But, if you read a blog and it says something to you, then it is about writing in a way. It's about how the message is presented to you and how those words affect you. Here are some cool blogs that always seem to have something interesting to say:

The Bloggess: This is probably the most kick-ass blog ever in the world. Seriously. It's taught me to stop censoring myself so much. People will be offended by things. It happens. But as long as you aren't malicious, it's all good.

NieNie Dialogues: I've been reading this one for about a year, and it's given me a better sense of everything that I should be grateful for. You may have heard about the blogger's near-fatal plane crash a year ago or you may have seen her on Oprah last week. She survived something that most people wouldn't and is still grateful for what she has despite a lot of physical hardship. I've also learned a lot about Mormons who I had previously thought of as just the guys on the bicycles.

The Sartorialist: This one highlights people on the street in different cities around the world who have an interesting style. The photographs are usually fantastic and the people look interesting- not cookie cutter. It reminds me that it's OK to have my own style. It's not a bit odd. People all over the world have their own unique style and are proud to have it.

Cake Wrecks: This is a fascinating mixture of geekdom, humorous pictures and witty text. It's also one that can be shared with the offspring 99.9 percent of the time. The writer has a great style and throws in the type of quotes and references that only a true geek would recognize.

Smart Passive Income: I read this one, but I'm still on the fence about it. Some of the information is extremely basic and most of it is redundant. But, he is ridiculously successful and promotes the crap out of himself. It's a good reminder that you do have to market yourself at some point, no matter how much the thought of it may make you want to vomit.

Social Media, Marketing Messages and Wil Wheaton

Wil Wheaton recently tweeted something interesting (Yes, I am reading tweets now. Sue me.). He sent along a message that social media consultants are a waste of money and passed along this article as proof. I actually do know someone who works for a PR company that does this, teaching companies how to use different types of social media to promote their businesses. I think that she actually works in graphic design, but her employer has a full-time Twitter guy just to send out tweets.

Is that a great idea? On one hand, there is a lot to be said for social media and its role in marketing. It's become a very, very effective tool to use if it's done correctly. But, do businesses really need a social media consultant to help them to do it? No offense to the lovely young lady I know who works for the aforedescribed company, but I don't think it's necessary.

Social media is something that is pretty simple to pick up. Chances are, most of the people who work for a given company are probably using Facebook, Twitter or both to communicate with friends and relatives or just to communicate with the world at large. Those employees can probably be used to send out the occasional message to promote their business, particularly since it will take no extra training or expense for them to do so and they already have a vested interest in promoting the company they work for.

And, if you read the article that acting ensign Wil Wheaton posted, the use of social media for marketing purposes is usually pretty transparent. Social media messages aren't articles. The messages are more personal and are used to connect rather than simply to broadcast. As the co-founder of Reddit stated in the article, a genuine message is a lot more likely to connect with an audience than one that is is directed by a guru.

Print Publishing Woes

I came across this yesterday. I've been out of newspapers for a few years now, but it still pains me to see headlines like that. And, it's the second time in the last two years that they have cut 100 jobs. It's also coming on top of a pay cut that happened earlier this year.

The article mentions that the layoffs are because of lost advertising revenue, but it doesn't mention anything about circulation. Of course, advertising revenue is tied to circulation numbers, but that doesn't mean that the whole dynamic isn't changing. In the past, a newspaper or magazine could keep its advertising revenues high as long as it had a large enough circulation. Now, it's probably possible to keep circulation numbers steady and still lose ad revenue.

If you need to advertise, I can imagine that the value of print advertising is likely falling because of the easy availability of online advertising and the lower cost for an audience of the same size. I've written a number of articles that compare the potential audience number of a site and it's advertising costs vs. the same audience for a print publication and its cost to advertise. It's just no contest anymore. Publishing Web content is far less expensive than publishing print content, leading to a glut of online publications. Add to that the growing number of people who are online and you have an enormous opportunity for advertising while keeping those costs low. That may be part of what's sinking our newspapers and magazines right now. Or not.

But, even with circulation numbers going down, it's certainly possible that the ease and cost of online advertising is taking a lot of value out of spending a fortune for print advertising. Right now, the print and Web publishing worlds continue to butt heads to keep circulation numbers and advertisers. In the end, I have the feeling that print advertising will be a very different thing than it is now. I can see it someday evolving away from national advertising and becoming more valued for targeted local advertising. Of course, then national magazines would have a hard time surviving and would to come out with a number of regional editions in order to grab that local advertising. Arrrg, I'm way over thinking this when I have work to do.