The Writer's Guild strike is an interesting turn of affairs, particularly for writers of all types. The entire affair has gotten melodramatic much more quickly than I would have imagined, especially with no writers writing it that way (sorry, I couldn't resist). The producer's group spokesman has called the strike "irresponsible," which really made me laugh. Irresponsible? Are lives at risk? It's pretty much a few weeks of Leno jokes, right? Yeah, pretty much. Strikes like this never last long, so I can't see all new movies coming to a grinding halt. Producers make a nice bit on the venues they produce, and actors make entirely too much. So, why drag their feet over the writers' pay? I don't remember any producers getting upset over the latest overpaid actor getting $20 million plus residuals. But since actors get them, why shouldn't writers get residuals? I'd much rather see writers get them than actors.
Imagine if web content writers went on strike. I tried to do that, but I can't see that many people agreeing about anything. I wouldn't mind a piece of those ad dollars that people are bringing in thanks to my content. Nah. Residuals are dependent on someone else's marketing, and I don't think they make anyone a better writer. Flat-fee writing just makes more sense. If you want royalties, write a book. But, that's just my opinion, and I'm not going on strike anytime soon.
Monday, November 5, 2007
Sunday, November 4, 2007
Oh. My. God.
You will never believe how low some "business people" are going now to get their cheap content. Apparently paying $2 to people in third world countries to write horrid content in broken English was just too much trouble. Now I've found this. It has to be the laziest thing I've seen since, well, I can't think of anything right this second, but it's pretty freaking lazy. What kind of crap are they going to end up with by using this method? Is it really so much to ask for people to pay for their content? No one is going to read their generic copy, and their $67 is worth nothing more than a tax deduction. Sheesh. What exactly is the internet coming to?
Friday, November 2, 2007
Article Marketing
It's interesting how people try to get their backlinks in so many different ways. I've seen people paying for backlinks, I've seen them willing to do work in exchange for them, and then there's article marketing. The premise, of course, is that the articles have one or more backlinks within them, or they can be in the source box. So, how well does this work?
I think it works pretty well, depending on where the links are located and how they got there. The last I heard about it, article directories had been demoted in the search engine rankings, which makes those links much less valuable. I have also seen people on Digital Point bragging about the thousands of backlinks that they have. Those were likely gained form directories, so there's a limit to how effective they will actually be. On the other hand, I checked this site to see how many links a client already had to their site. The thing is, this person has never marketed their site, has never bought/worked for backlinks, and has never written or bought an article about their site. They had over 2,000 backlinks. How did they get them? Through quality content, perseverance and having information that people want. The site has been around for several years and it offers a genuine place to get information without pandering or over-SEOing. People link to the site because they like it and it will give their readers information.
The bottom line is this: you can either spend thousands over the course of years to get hundreds, or thousands, of articles that provide a backlink to your cheap copy; or you can spend a little up front to get high-quality copy on your site in the first place and let everyone else link to you and spread the word about the site. Article marketing definitely has its place, but it should never take the place of a good, professionally-written site full of relevant information.
I think it works pretty well, depending on where the links are located and how they got there. The last I heard about it, article directories had been demoted in the search engine rankings, which makes those links much less valuable. I have also seen people on Digital Point bragging about the thousands of backlinks that they have. Those were likely gained form directories, so there's a limit to how effective they will actually be. On the other hand, I checked this site to see how many links a client already had to their site. The thing is, this person has never marketed their site, has never bought/worked for backlinks, and has never written or bought an article about their site. They had over 2,000 backlinks. How did they get them? Through quality content, perseverance and having information that people want. The site has been around for several years and it offers a genuine place to get information without pandering or over-SEOing. People link to the site because they like it and it will give their readers information.
The bottom line is this: you can either spend thousands over the course of years to get hundreds, or thousands, of articles that provide a backlink to your cheap copy; or you can spend a little up front to get high-quality copy on your site in the first place and let everyone else link to you and spread the word about the site. Article marketing definitely has its place, but it should never take the place of a good, professionally-written site full of relevant information.
Friday, October 26, 2007
Review: Children's Writer's & Illustrator's Market 2008
I received my Children's Writer's & Illustrator's Market 2008 last week and found it to be a good time saver, but a little padded. The markets are not as plentiful as I would have liked, but that may be because I'm use to the enormous Writer's Market. There are simply fewer markets that cater to children, so the smaller number of markets is to be expected. However, the size of the book can give you a false impression of the number of markets it contains. The market sections are broken up, very frequently, by filler content that is so specialized that I found it useless.
Aside from the filler items, the book itself is a huge time saver for anyone looking to get into the children's market. It has extensive listings for agents as well, negating the need for two separate books. And, if you're an illustrator, there are book and magazine markets, and agents, for illustrators as well. The listings seem more or less evenly divided between those for authors and illustrators.
In all, I like the book and it's saved me hours and hours of searching through Writer's Market for listings that will accept children's fiction, and the agent information is invaluable. But, I would have liked it a bit better if some of the filler had been cut out.
Aside from the filler items, the book itself is a huge time saver for anyone looking to get into the children's market. It has extensive listings for agents as well, negating the need for two separate books. And, if you're an illustrator, there are book and magazine markets, and agents, for illustrators as well. The listings seem more or less evenly divided between those for authors and illustrators.
In all, I like the book and it's saved me hours and hours of searching through Writer's Market for listings that will accept children's fiction, and the agent information is invaluable. But, I would have liked it a bit better if some of the filler had been cut out.
Tuesday, October 23, 2007
Print Press Releases vs. Web Press Releases
Beginning my press release experience as a reporter choosing press releases to run, there are numerous things I learned about getting a release carried. At every paper I worked for, press releases were faxed in daily, most of which were unusable. But, when we got the rare good one we would run it almost as is. The trick with those was to take out the PR speak and to convert it into AP style. Time after time I did this and finally wondered- why weren't they writing these in AP style? What exactly were they teaching in PR school that made them write press releases that had to be thrown out?
After leaving the newspaper industry, I put my ideas to work to help people around me to get the publicity their companies or events deserved. Every one of them was carried. Every single one. How? By doing what a PR writer should logically do when creating a press release. The object isn't to glorify the client and it isn't to create a ton of information that then has to be waded through and filtered down to its important points. Most reporters don't have time for that kind of nonsense. At least, I never did, so I assume that other reporters don't either. Then, I looked at the local market and considered what kinds of stories had been run lately, and what kind of slant they were usually given.
And lastly, I decided what kinds of markets the press release should be catered to, and how to cater the release to their specific focus. A press release for the city newspaper should have a strong news and/or human interest focus, one for the local entertainment tabloid should have more to do with what about the event will interest locals, etc. Then, I found the fax numbers for the local and regional media outlets that I wanted to utilize. That is ironically one of the hardest parts of print submissions, as many outlets make their fax numbers hard to find. I did find out that a PR book full of contact names and fax numbers comes out every year. That sounded pretty interesting until I noticed that it cost over $800. Without the book, the hunt took considerably longer, but it was accomplished.
Enter the online press release industry...
After changing careers and working in ecommerce for a few years, I came back to writing and PR, where I intend to stay forever. But, the trend now is for clients to commission online press releases. Great! I'll write press releases for the requested markets and email them instead of hunting fax numbers, right? Nope. Online press releases are an entirely different animal. The first few that I wrote confused the heck out of me, as there was no market to write for. So, the release is to be written to...nobody in particular? Pretty much. Many clients who want online releases don't really know who they want it targeted to, and they don't want it sent any further than PR Web.
The online press release is not, as a client recently told me "just an article written in a different format." It is still a press release, and should have many of the same hallmarks of the print release, some traits of the content article, and should come out as a sort of hybrid. To avoid having these releases being simply a resurgence of the useless releases that I once threw in the trash, I had to find a market to target the release to. The release can't be too generic, and must cater to a niche, as much as I hate that word. When writing an online release there is an analysis of the market, much like with print releases. What media outlet would do the company/event/person the most good? What are those outlets running? What are the people on those sites reading? The online market is fabulous because most media outlets display their most read stories, letting you know what their readers like and what they are likely to want to print.
To get the release seen my the right people, especially if the client just wants it sent to PR Web, it has to be SEO'd to the best keywords. If I'm not given keywords I check Overture and see what people are searching on that's related to the topic. You can't go too high, as those keywords present too much competition, and you can't go too low, as those keywords aren't searched often enough. Choosing some lovely words in the middle and getting them woven through the copy to ensure that it isn't too obvious is tough, but it's the best way to get that release out there.
Going back to my reporter days, I remember thinking about how valuable the free publicity from a carried release was. When you calculate the price per inch for advertising, the price of a press release is negligible. I did text ads for a local company last year, and while they got a response from the ads, they were not interested in commissioning a press release. It cost the company more than $800 a month to run ads in the paper- ads that likely didn't get the response that a press release could have gotten them. Getting carried isn't just free publicity- it's coverage that legitimizes the information and makes it more credible. An ad is an obvious sell. A news story is something else all together.
After leaving the newspaper industry, I put my ideas to work to help people around me to get the publicity their companies or events deserved. Every one of them was carried. Every single one. How? By doing what a PR writer should logically do when creating a press release. The object isn't to glorify the client and it isn't to create a ton of information that then has to be waded through and filtered down to its important points. Most reporters don't have time for that kind of nonsense. At least, I never did, so I assume that other reporters don't either. Then, I looked at the local market and considered what kinds of stories had been run lately, and what kind of slant they were usually given.
And lastly, I decided what kinds of markets the press release should be catered to, and how to cater the release to their specific focus. A press release for the city newspaper should have a strong news and/or human interest focus, one for the local entertainment tabloid should have more to do with what about the event will interest locals, etc. Then, I found the fax numbers for the local and regional media outlets that I wanted to utilize. That is ironically one of the hardest parts of print submissions, as many outlets make their fax numbers hard to find. I did find out that a PR book full of contact names and fax numbers comes out every year. That sounded pretty interesting until I noticed that it cost over $800. Without the book, the hunt took considerably longer, but it was accomplished.
Enter the online press release industry...
After changing careers and working in ecommerce for a few years, I came back to writing and PR, where I intend to stay forever. But, the trend now is for clients to commission online press releases. Great! I'll write press releases for the requested markets and email them instead of hunting fax numbers, right? Nope. Online press releases are an entirely different animal. The first few that I wrote confused the heck out of me, as there was no market to write for. So, the release is to be written to...nobody in particular? Pretty much. Many clients who want online releases don't really know who they want it targeted to, and they don't want it sent any further than PR Web.
The online press release is not, as a client recently told me "just an article written in a different format." It is still a press release, and should have many of the same hallmarks of the print release, some traits of the content article, and should come out as a sort of hybrid. To avoid having these releases being simply a resurgence of the useless releases that I once threw in the trash, I had to find a market to target the release to. The release can't be too generic, and must cater to a niche, as much as I hate that word. When writing an online release there is an analysis of the market, much like with print releases. What media outlet would do the company/event/person the most good? What are those outlets running? What are the people on those sites reading? The online market is fabulous because most media outlets display their most read stories, letting you know what their readers like and what they are likely to want to print.
To get the release seen my the right people, especially if the client just wants it sent to PR Web, it has to be SEO'd to the best keywords. If I'm not given keywords I check Overture and see what people are searching on that's related to the topic. You can't go too high, as those keywords present too much competition, and you can't go too low, as those keywords aren't searched often enough. Choosing some lovely words in the middle and getting them woven through the copy to ensure that it isn't too obvious is tough, but it's the best way to get that release out there.
Going back to my reporter days, I remember thinking about how valuable the free publicity from a carried release was. When you calculate the price per inch for advertising, the price of a press release is negligible. I did text ads for a local company last year, and while they got a response from the ads, they were not interested in commissioning a press release. It cost the company more than $800 a month to run ads in the paper- ads that likely didn't get the response that a press release could have gotten them. Getting carried isn't just free publicity- it's coverage that legitimizes the information and makes it more credible. An ad is an obvious sell. A news story is something else all together.
Thursday, October 18, 2007
The Competition from India
I see a lot of freelancers mentioning the competition from Indian writers and how that has made it necessary to write for very little in order to stay competitive. Many writers believe this, and I think in some cases it's true. But, I've never considered myself to be in competition with Indian writers. I am not competing against them, or Eastern European writers, to get the low paying, quantity-over-quality assignments. I am competing with other writers who are experienced, well versed in nuanced English and dedicated to high quality, and that's all.
I know that many, if not most, freelance writers get insulting offers like I often do. Sometimes they are aggressively insulting, often implying or outright stating that they have writers overseas who will work for less. It doesn't concern me what people overseas will write for. I wasn't concerned when a potential client insisted that he had writers who would write his blog posts for $1.50 apiece. He should be concerned that he's spending money on something that no one, anywhere, will ever read, but I'm not. Probably 80-90 percent of buyers are looking for the cheapest writers they can find- period. They don't concern me. My concern is finding the other 10-20 percent who will challenge me to offer my best work in exchange for reasonable pay. Indian writers can do what they do, circus performers can do what they do and cowboys can continue to ride across the plains. I'll stick to my own market.
Thursday, October 11, 2007
Doris Lessing- Alive
There are no laws for the novel. There never have been, nor can there ever be.-Doris Lessing
I was amazed today to hear that Doris Lessing was just announced as 2007's Nobel Prize winner for literature. I found this amazing first because I thought she was dead and second because apparently she's been writing science fiction for the past few years. Don't get me wrong, I love me some sci-fi, but it's rare to see the genre taken seriously as literature. I hope this signifies a change in its literary reputation. I took a creative writing class once, and the professor announced on the first day that science fiction was not allowed in her class. Really? What if a Nobel laureate was taking your class? Ha!
The thing about Doris Lessing, besides having some interesting short stories and essays, is that she has always been able to come up with these amazing quotes that sum up everything so neatly. Anytime you see a collection of interesting quotes, one of them is usually hers. Her ideas about writing and fiction are just as interesting as her amazingly accurate and sucinct observations about the world around her.
Subscribe to:
Posts (Atom)
