Tuesday, November 27, 2007

At the End of My Rope With Cliches


Keeping cliches out of my writing has been a struggle that I think I am finally starting to win. I had a problem in high school and college with being heavy on the cliches, and it took a lot of awareness and editing to get myself out of the habit. For a long time I would skim over my writing and take out the cliches, replacing them with a phrase that was a more personal representation of what I was trying to get across. I think it worked well and I think I have cut them out of my writing in most cases.

The problem lies in what is considered a cliche. There are as many answers as there are writers, and some phrases that I never considered to be a cliche are considered by others to be so. I found this mega list of cliches, and some of them I certainly don't consider to be anything other than a couple of words that are often used together. And as for the one word examples- um, no. A cliche, in my opinion, is something that is an easy way of expressing something, and expressing it in a way that is far too common.

Sure, "asleep at the wheel" is a cliche. But, is baby boomer? That made the list, but I've used it several times to describe that specific generation, and I would not cross it out as being a cliche. What is the line between language that slows down the copy and language that is simply accessible? It can be touch and go to cash in your chips an call a spade a spade in these instances.

Monday, November 26, 2007

What Tone Should Your Writing Have?

I love it when clients give you the tone they want- conversational, highly technical, comical, positive, evil- whatever they want. But when they don't give you a tone, what should you do? I use one of two techniques, depending on the situation. I can either analyze what I know it's going to be used for and set the tone to what those readers will likely want to read, or I use my "magazine tone."

Figuring out the context can be helpful, but sometimes the client had something else in mind that you didn't now about. Normally, I don't discuss much about what a client asked for or told me, but since this guy never paid, I feel pretty free to do so. He contracted with me for a handout for office workers. Now, not being given a tone, but knowing that it was for office workers, I settled on a fairly straightforward style that was something that a high school senior could read easily. He ended up wanting it redone, saying that he wanted it at a 5th grade reading level. He then sent samples he had gotten from another freelancer and directed that it be written along those lines.

The samples were indescribably bad. Really, really, really bad. They were nowhere near 5th grade level- more like 2nd or 3rd grade. Something like that would be insulting to an office worker. When I worked in an office, if I had been handed something like that I would have been pissed. I reworked the thing to make it as simplistic as possible, but it was almost painful to do so. When the client wants something that you know isn't going to go over well, you just have to bite the bullet and do it, even if you know that the tone and complexity should be something else. But, without a guideline or any direction, I had done the best I could. Usually simply looking at the potential audience works very well.

My magazine tone, as I call it, is for when I am given little direction and don't really know what the articles will be used for. That is a tone that is technical enough to give the work credibility, but is conversational enough so that it doesn't feel inaccessible. This tone is what most people end up wanting for their work, and it fits in probably 90 percent of the work I do. I think it's a good, readable tone that works for most web writing.

Wednesday, November 21, 2007

The Amazon Kindle

I had never heard of the Amazon Kindle until yesterday, but when it rains- it's constantly thrust into your face until you have to write about it. Heading to Amazon yesterday, I saw it proudly described on the front page in a letter from Amazon's founder. Then, later in the day, it arrived on the cover of my Newsweek. Today it still commands Amazon's full front page and it's being compared to Gutenberg's press in the media. So what is this thing?

Basically, the Kindle is a small, light book reader built to be ergonomic and easy to hold with one hand. It can hold hundreds of books, making it much easier to lug a lot of books around with you. It's also supposed to have lighting that reduces eye strain. It's not backlit, and if you view the demonstration of it, the lighting looks pretty pleasant- not a blinding white but not dim enough to cause strain. The Kindle is brand spanking new, but it's already sold out and Amazon is now taking advance orders. Jeff Bezos, the founder of Amazon, seems to have a lot of hope for the device, as do the many customers who have jammed the site with orders.

At first, I frankly thought it sounded stupid. I like the tactile experience of a book. I don't care if the book is worn, I don't care if it's heavy, and I don't mind lugging a separate bag of books on a trip. I don't know if I can ever convert to some type of electronics over a physical book. But after viewing the video about it, I have to say it does sound pretty cool. It isn't just books- you can get a newspaper sent to it, and carry around as many books as you like anywhere you go. I don't know if any of that is necessary- the newspaper still comes to your house and a book can still be put in your purse or pocket, but it's a neat idea.

It's kind of the iPod for books- have access to hundreds of books anywhere you go, just like iPod people have access to their thousands of songs. Neither of these is a pressing need, but could be fun to have. The price is a but high right now, but it does come with a few perks. New-release books for it are $9.99 apiece, which is a lot less than most new releases, and the books get stored in your computer as well in case anything happens to your Kindle. On the downside, of course, it's a lot of cash. You could buy yourself a room full of used books for what this baby costs. It all comes down to personal preference- do you need to have your books with you all the time, or do you travel a lot and hate carrying lots of books? Or, are you the low-tech type who always has a handful of paperbacks nearby and wants to keep it that way? I'm definitely the latter, but if the price should ever fall by a few hundred dollars, I might be willing to give it a try.

Tuesday, November 20, 2007

Sending Query Letters


This week I've been working on sending queries to agents, among other ongoing projects. The thing about query letters is that no one can really tell you how to write one. I went through about 10 websites and read about how to write one and then read the sample letters. It sounds simple until you notice that every site has a different set of instructions and samples that are completely different from each other. My Writer's Market came on Saturday, and that has additional information about query letters. I tend to trust them more than a lot of other sources, but many of these sites have letters that actually got them an agent or a publication deal.

Most of the resources I've seen have a paragraph-by-paragraph plan for putting together a query letter. But, is that really wise? As long as the basic information is there- the name of the book, the basic contents and the writer's credentials, does it really have to follow a specific paragraph order? Is there no room for creativity? The point is to generate an interest in the work, so I'm hoping to do that, even if the result is simply what I think works best rather than a four paragraph clinical analysis.

I haven't sent query letters in years, so the biggest surprise this week is that many agents will now accept email queries. That makes it easy, perhaps a little too easy, to send queries quickly and to keep track of them. I worry now that the ease may have resulted in my sending queries too early, before I have perfected the letter itself. Having agent email addresses in front of you is a lot like having left over birthday cake. It's a lot of temptation, and thought and care should be taken before giving in.

Sunday, November 18, 2007

Elance Changes Redux

Elance has made some changes to their changes, a play that may or may not have been choreographed in advance. The raise in prices now doesn't sting quite as much as it did when the price hike was even higher. It's a great psychological ploy for the writers, who are having their prices raised more than other providers and who have been the most vocal complainers.

It remains to be seen how high the prices will really be, as the main hike will be in what it costs to bid on projects, and many providers are leaving the site. It may be that with fewer providers, fewer bids will have to be placed and the price won't be as bad as it now seems. It may also be that they will use the increased fees for marketing, bring in more providers and the cost will continue to rise for providers. I am not taking on new Elance clients right now, so I am not as worried as I would have been a year ago. But for the people who make most of their living through Elance, and there are many of them, this must be a nasty blow.

If anyone were to create a site that had the customer service and free bidding of RAC and the range of projects of Elance, they will have created a super-site with the potential to drive all other sites out of business, take over the world and colonize new planets.

Thursday, November 15, 2007

Women Writers Around the World

I have been looking for an agent for a short children's book, and looking through the Children's Writer's & Illustrator's Market listings. Every one of them that I saw was a woman. Taking a look at the book publisher listings, I found that most of the editors and founders were also women. My Writer's Market came yesterday and I perused it briefly just because, well, I'm a geek, and many of those listings also listed female contact names.

That got me thinking about all of the lovely writers who have been kind enough to give me advice over the past couple of years, and all but one of those has been a woman. The ladies at the WAHM writers' board are of course women, but then so are most of the writers at Absolute Write. I used to think of a writer as some kind of Hemingway/Faulkner type, typing alone at a typewriter with a bottle of Scotch nearby. Now I think of a writer as a woman at home trying to write with kids underfoot.

Thinking that this must be some kind of new phenomenon that has made women dominant in the industry, I tried to find some stats. As far as I can tell, there aren't any. But, I found out a few startling things. The first is that the surge of women writers isn't limited to the West- women in Iran are writing books in higher numbers than ever before. The number of women writers in Zimbabwe are also rising. I thought this must be a new phenomenon, and in some countries it certainly is. But in the West, it's just business as usual.

Take a look at all of the British women writers from the Regency. From that era most people can name Austen and Mary Shelley, but there were multitudes of women novelists writing away in their corsets and empire-waist dresses. Perhaps I'll join them, though it'll likely be in sweat pants.

Monday, November 12, 2007

Freelance Roundup

I got accepted by Suite101 some time ago and just recently got the time to get an article up. A lot of freelance writers won't write for them because they don't offer any upfront payment- just small payments based on pageviews. It's certainly not ideal, but it's a neat site and the writers get creative control over topics and approaches. I don't know how often I'll do it, but it will be a lot more often if I end up getting any pageviews. So far, in two days, I have gotten one.

Elance announced today a major revamping of just about every aspect of the site. Bids, now called "connects," will cost .50 apiece, with some projects requiring several just to bid once. All quarterly and yearly discounts have been disposed of in favor of a monthly fee. The Select program, that I had paid about $350 for, is now gone. In its place is a merit-based system, which sounds great, except that they want to charge more than $200 extra for it. They also require two credentials to be verified to be eligible, and providers have to pay for those as well. The people in the Elance forum have reported that their fees will be going up anywhere from double to triple the amount they had been paying. And, we have been given less than a month's notice of the change. If I haven't said it enough before, I'll say it now- Elance sucks.

I signed up with Triond to see how well it works. I love the idea of residuals, and it pays writers a portion of the revenue for their articles every month. They accept pretty much anything not obscene or libelous- even poetry. I worked up four very quick articles on topics that I already knew a lot about and sent them in. All were approved, and all have gotten slow page views. Each has earned me less than a cent a day, so it may not be the best use of time ever devised. Of course, if the articles take only a few minutes to write and a person had hundreds of them, they could bring in a steady stream of extra money every month. The articles/poetry/stories don't have to be long- mine are 250-300 words apiece, but I don't think there is any specified length. You can also use a pen name, which I have done. I'll post further stats about it if they get better or worse.

Howtodothings.com was a site that paid pretty well at one time- though they paid in gift certificates. After awhile they revamped the site to pay writers only with their own AdSense revenue. At that point, they added a place for writers to see how many page views their total articles had gotten on the site. At the time, about a year ago, my 49 articles had about 800 page views, which I deemed pointless to pursue new page views for Adsense revenue. However, I looked at it again yesterday for the first time since, and the page views were more than 45,000. Somehow in the last year they have revved up their marketing, and HTDT might just be a little more worthwhile. Hey- residuals are residuals.