Monday, June 23, 2008
Resisting a Writing Niche
When I started freelancing, I couldn't understand why so many freelance writers were limiting themselves to a niche. Wouldn't they be limiting their work? Wouldn't that cut down on the kind of jobs they could take on?
After awhile, I could see the temptation to take on a niche. Once you get used to writing about something, it gets easier and easier. You are then able to write it in less time and take on more work, making the day more profitable.
But, I have tried to resist the lure of the niche. For one thing, it does exactly what I feared. It does limit the kinds of projects you can take on. It won't matter much if someone is paying $25 a word for articles about mushrooms if the only thing you've ever written about is constipation. It isn't necessary to most clients that you have direct experience writing about their specific topic- if you can show that you write about many topics well.
Even if you do write about one or two things more than any other (marketing!), it's still important to make the effort to write outside that niche. If you have some health samples (no, not urine), some marketing samples, a few home improvement samples and an article or two about onions, you can demonstrate that no topic is beyond you.