Unlike the print world, where seasonal material is usually requested about six months in advance, seasonable material doesn't have to be in that early online. It occurred to me the other day that we're probably going to have Valentine's Day in the Western world again this year, no matter what I have to say about it. With about five weeks to go, this is the perfect time to get Valentine's Day web content underway.
Sometimes it's tough to come up with something that hasn't been covered a million times already, but there are a few ways to do it. One is by coming up with a creative list, such as: Ten Ways to... or The Five Best Ways to...
Lists are usually easier to digest as Web content anyway, as they are broken into quick chunks of information. I just hope I don't run across anymore articles that tell men to buy flowers and take their dates to a romantic dinner. Blah.
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